Tray.ai
Art Director
As Art Director, I spearheaded a full-site redesign and brand transformation that increased conversions by 3.6x. I built and led a high-performing internal and external design team, established a scalable design system, and partnered closely with Demand Generation and Product Marketing to develop a performance-driven creative strategy.
Growing a brand with a logo, typeface
& color pallette
Elegant by design
Aiming to differientate in a highly competitive enviroment; everything was bold, systems focused, and designed to ignite intrigue.
A headless design system driving all GTM efforts.
