Experience

Creative Lead

Independent Practice. Same Standard.

• Led end-to-end brand strategy and visual identity for a YouTube TV show rebrand for a leading digital infrastructure company, from research and positioning through full creative execution.
• Built the AI workflows behind that engagement: markdown skill files, brand reference frameworks, and structured prompt systems that kept output consistent, on-brand, and fast to produce.
• Partner with non-profits and agencies on comprehensive brand systems, delivering cohesive visual identity across digital, print, and experiential touch-points.

“Sarah initiated for Heal the Ocean the whole concept of communicating to our membership digitally, as a faster, more environmentally-friendly way of getting important news or bulletins out. She set us up on a distribution system, created the design and we were ready to roll! Our subscriptions have tripled, even quadrupled since Sarah started helping us…she is wonderful to work with!”

Senior Visual Product Design & Innovation Catalyst

Driving Growth Through Data-Informed Design & Cross-Functional Strategy

Lead UI/UX and visual design for QuickBooks Demand Generation marketing initiatives, collaborating across Product, Engineering, and Marketing to craft experiences that improve user engagement and drive acquisition. As an Innovation Catalyst, I embedded design thinking at the organization level; mentoring teams and elevating experimentation culture to fuel measurable business outcomes.

• Conceived, designed, and built a scaled, AI-personalized visual design system in partnership with Data Science and Engineering, driving end-to-end personalization across the customer lifecycle.
• Design Lead for Demand Generation, focusing on high-value, high-conversion surfaces to unify global campaign concepts with in-product execution and ensure measurable growth across the customer lifecycle.
• Led qualitative customer research initiatives, conducting 2–3 user interviews weekly to ground strategic decisions in direct feedback and embed customer-first methodologies across cross-functional teams.
• Developed in-depth user flows and performance dashboards integrated with success metrics, translating complex UX research into actionable optimizations for end-to-end experiences.
• Championed the implementation of design thinking and customer-first methodologies across cross-functional teams, acting as the operational lead for embedding efficiency into the creative process.
• Also: Tech Women of Intuit Mentor and Accessibility Champion

Art Director

Building a Conversion-Optimized Brand Ecosystem at Scale

As Art Director, I spearheaded a full-site redesign and brand transformation that increased conversions by 3.6x. I built and led a high-performing internal and external design team, established a scalable design system, and partnered closely with Demand Gen and Product Marketing to develop a performance-driven creative strategy.

• Established and managed strategic design objectives in collaboration with Marketing, Product, and Customer Success, ensuring high-quality execution and alignment with brand standards.
• Led and managed the creative vision for all brand initiatives, including web, digital, video, social, events, and more.
• Spearheaded the design, build, and launch of a new web marketing platform achieving a 3.6x increase in conversion rates.
• Created a conversion-focused design system, ensuring brand consistency across all surfaces, for Acquisition and Demand Gen teams, resulting in a 2x lift in engagement at launch.

Senior Art Director

Scaling Creative Across Verticals & Geographies

Directed creative solutions for cross-vertical initiatives, including digital, product, event, and print deliverables. Led the global localization of brand assets, ensuring visual consistency across regions. Delivered training programs for EMEA teams, streamlining adoption of updated brand guidelines and empowering local marketers with robust creative tools.

• Supported business partners' marketing needs across multiple verticals, including digital, product, event, and print materials.
• Led the design for a global localization project, ensuring consistent brand standards and assets across all regions.
• Developed comprehensive training packages for EMEA offices and partners to facilitate effective implementation of brand guidelines.
• Collaborated with Product Marketing to design and execute new initiatives and campaigns.

Senior Art Director

Building a Conversion-Optimized Brand Ecosystem at Scale

Oversaw creative direction across 12 digital properties, aligning brand and UX under one cohesive vision. Launched a proof-of-concept e-learning platform with Intel in under two months. Delivered iterative design improvements that doubled subscription rates through strategic A/B testing.

• Played a key leadership role across departments, ensuring consistent UX, design, and brand standards across all digital properties.
• Managed creative direction for 12 digital properties, including e-commerce, learning platforms, event websites, and publishing sites.
• Developed and managed product roadmaps, production calendars, and the design team, including agency partnerships.
• Launched a proof-of-concept learning platform for an Intel partnership within two months, resulting in immediate partnership interest, a 1.8x increase in click-through rate, and a 12% e-commerce conversion rate.

Art Director

Accelerating Product Innovation Through Purpose-Driven Design

Lexicon of Sustainability was an award-winning media company telling stories at the intersection of food systems and environmental awareness, producers of the PBS series Know Your Food, the USDA-sponsored Project Localize, and The Lexicon of Food, a community-driven digital platform.

• Clients included Levi's, Whole Foods, and Zynga.
• Created and presented new product concepts to partners, securing early partnerships in content deals.
• Led design sprints for the Drupal community platform, delivering the project on time and within budget.

Communications Director

Casa Dorinda is a premier senior living community offering independent living through full end-of-life care in Santa Barbara, California.

• Led a comprehensive rebranding effort that elevated the organization's public image, increased residency to 97%, and established a multi-year waitlist.
• Produced award-winning multimedia campaigns and redesigned the digital experience, driving a 68% traffic lift and 25% more inquiries.
• Honored with the ICAA Gold Rebranding Aging Award.

Marketing Director

Center for the Greater Good was an impact investing firm packaging private investment funds for large institutional investors and foundations.

• Clients included Bishop Museum, The Michaels Organization, Boston Financial, and Success Measures.
• Led the marketing and communications campaign for the launch of the initial product offering, securing $350M in investments.
• Managed in-depth user research to develop human-centered indicator and outcome tools, facilitating partnerships with Boston Financial and Success Measures.

Early career

Marketing Manager, Village Properties — led 12-person marketing team; Project Manager, Morrelli Inc. — Coordinated global team of 12 people; Creative Associate, Creative Space — Co-creator of education-based toys for children.

AI-powered design workflows; lightweight generators, and custom tools (Claude, Lovable, FLORA, Python).

Expert in Figma, Adobe Creative Cloud, component libraries, responsive web design, prototyping, and UX/UI design.

Python, data analysis, machine learning integration, end-to-end technical collaboration, and HTML/CSS.

Creative operations, project management, brand strategy, design thinking, and production logistics.

UX research, user journey mapping, performance dashboards, and A/B testing optimization.

General Assembly, 2023 — Data Science, 1

YALE - School of Management and AIGA, 2013 — Business for Creative Leaders

Museum of Contemporary Art, Los Angeles, 2003 — Design Internship

University of California at Santa Cruz, 2000 — BA in Fine Art